In recent decades, popular Sami movement has succeedeed in restoring the reputation of Sami culture both among the Sami and the majority population. There is now a strong interest in the Sami from the part of the nation state and Sami culture has been integrated in the Norwegian national culture (if this is a good or a bad thing is obviously debatable). Norway (but not Finland, Sweden or Russia) has ratified the International Labour Organization convention 169 for the rights of indigenous. However, there are continuing controversies regarding the relationship of the Sami and the majority population and the right to land and water of the Sami.
In the picture, you can see traditional Norwegian costumes and the Sami costume (the blue and red costume), which is now considered to be a part of the national heritage.